As entrepreneurs, we have a vision to positively impact the lives of people.

    As business owners, we are held accountable to the financial performance of the business.

    The reality is, vision and financial performance can have an opposing relationship. While they do not contradict each other, they compete for similar resources – time, energy and emotions.

    The key to building a meaningful business is to keep vision and growth progressing in parallel.

    “The 3D Growth Model ensure’s vision and growth are achieved in concert. We build systems that are pragmatic, focused and measurable. In the process, it provides clarity and a roadmap for driving growth and achieving your vision”.

     – Russell Smith, CEO & Founder

    The 3D Growth Model

    The Growth Model is a sequential but fluid process for building and growing a business. It is driven by the most contemporary marketing practices, that have been developed using a proven marketing system approach. It is highly structured, methodical, collaborative and data-driven.

    The Growth Model is broken down into five phases;

    1
    Building or refining your idea
    through value innovation
    and design thinking.
    2
    Developing a strong
    foundation that is ready
    for growth.
    3
    Creating your assets
    and proof-points that will
    see long-term, predictable
    and scaleable growth.
    4
    Activating and communicating
    your story and offer
    to the market.
    5
    Optimising your efforts
    with real-time, data-driven
    insight and intelligence.

    1. The Ideation Phase

    Overview

    In this phase, we refine your idea, the value it creates, the difference your business will make in people’s lives, the market and the opportunity. We use a design thinking approach supported by data & insights, deep research and consumer insight to achieve product-market fit.

    When do we start here?

    Even though this is start, your business can participate in this phase many time. You may be starting a business, launching a new product or service, provide deeper value for your customer or looking to tweak your direction. This may include building a plan to help offset declining market share, evolving consumer preferences, commoditisation of your brand or technology impacts.

    Outcomes of this phase

    The outcome of this phase will be a clear vision for your business, a defined product or service, the opportunity it will have in the market and understanding of the impact it will have on your consumers.

    In this phase, the tools that are used include:

    • Consumer & Market Insight
    • Design Thinking
    • Value Innovation Framework

    2. The Foundation Phase

    Overview

    In this phase, we take a view of the entire business and set the scene for growth. We will benchmark your business based upon market best practice, define what success looks like and develop your growth goals. We will also optimise your story and how it will be presented to the market.

    When do we start here?

    We start here if there is a clear and compelling product or offering in place, however you believe the presentation of your brand story can be more interesting, attention grabbing and relevant than what you have presented.

    Outcomes of this phase

    The outcome of this phase will be a clear view for how we will grow your business including the critical success factors, timeline and structure. It will also include a refined story and brand that we can present to the market, both written and visual.

    In this phase, the tools that are used include:

    • Stakeholder Mapping
    • Findability Framework
    • Positioning & Messaging

    3. The Creation Phase

    Overview

    In this phase, we build an end to end understanding of how people buy and what your customer journey looks like.  We then create the content and identify the technology we need to attract prospects to your business so we can guide them through the customer journey. We use an inbound marketing model.

    When do we start here?

    We start at this point if the marketing foundation has been built, your product or service offer is compelling and we are clear on the brand story and who we are communicating to.

    Outcomes of this phase

    The outcome of this phase will be an inbound marketing model and technology roadmap for your business. This includes the development of your marketing assets and collateral required to make your marketing strategy successful, such as your website, landing pages, content, social platforms and marketing automation workflows. This may also include off-line assets.

    In this phase, the tools that are used include:

    • Digital Design & Development
    • Conversion Conversation Map
    • Content Strategy

    4. The Activation Phase

    Overview

    This is where your marketing goes live inline with your strategy, vision and goals. We call it the ‘Conversion Conversation’. Through campaigns, social media platforms, and email marketing amongst others, we work to place your brand and your difference in front of your target audience.

    When do we start here?

    We start here we are ready to start driving sales, revenue and customer acquisition. In addition, we will have a focus on and audience development and growth.

    Outcomes of this phase

    The outcome of this phase will be a live marketing strategy. We will drive traffic via paid and non-paid programs, such as search engine optimisation, digital advertising, social media and email marketing automation.

    In this phase, the tools that are used include:

    • Digital Advertising & Search Engine Marketing
    • Social Media
    • Marketing Automation & Nurture

    5. The Optimisation Phase

    Overview

    This final phase is fluid and evolving. We will oversee the developed marketing strategy and optimise the growth model. This is with a goal of achieving the optimal results and continuing to stay a leader in your category. Through real-time data-driven insight, we methodically report back to your business on what’s working, what’s not working and where we need to focus to continue to be successful.

    When do we start here?

    We will start in this phase if you have an effective marketing strategy in place that is optimised for your market.

    Outcomes of this phase

    The outcome of this phase will be a repeatable and scalable process for driving sales by capturing and nurturing prospective customers with relevant and timely processes.

    In this phase, the tools that are used include:

    • Real-time business dashboards and visualisations
    • Conversion rate optimisation
    • Performance reporting

    Where is your business?

    Where a business enters the growth model depends on many factors. To identify this, we look at where you are now, where you want to be, and then work our way backwards. By this approach, we are able to apply a model that is timely and suitable for your business, and keep us firmly fixed on achieving your vision. This in turn will allow for consistent, predictable and scalable growth, while being accountable to your goals and ongoing milestones.

    Many times – as is the relationship when looking to achieve growth and vision in parallel – we can start our engagement at multiple points. This will result in being able to achieve short term milestones, such as sales and revenue, while still building a model for long-term success. We use data & insights at every point along the way to ensure we are making data-driven decisions.

     

    The ideas and work Two Shape bring to our business are cutting edge.
    Rohan Milne
    Founder at Rohan Jewellers
    Two Shape are leading-edge thinkers. If you are looking for something new and better in growth marketing, they bring it.
    Rob Pyne
    CEO at HPH Solutions
    We needed a sophisticated marketing team to help us get to growth mode. The ROI is already there.
    Peter Winnall
    Managing Director at Rekon Group