Harness cutting edge technology. Transform your business. Capture new growth.

    Mobility. Customer empowerment. Right time, right message communications. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need to harness new and innovative technologies.

    Digital innovation and transformation will define the future of your business. See how you can transform your business.

    Digital and business transformation is changing the way we live, work and interact. Through the reinvention of business models, the way daily business is conducted, how we harness new opportunities and how we measure the outcomes we produce, digital innovators are using technology to change the economics of their business.

    Digital transformation and innovation is no-longer a nice to have. It needs to be at the top of the agenda for business owners and leaders looking to compete successfully in their industry. Leverage the changes and opportunities of digital technologies to enable you to reach your goals and accelerate achieving your vision.

    Steps to Transforming your Business

    Identifying Value
    We look to understand the value you are trying to provide your customers and market
    Mapping your Lifecycle
    We map the customer touch points throughout the lifecycle your interaction with them (awareness through to consideration).
    Creating a Technology Ecosystem
    We identify and implement the technology and platforms that will enable you to provide maximum value at each touch point, while being as effective as possible.

    “Capturing the value of digital transformation will be important in most industries—and critical for survival in some. Business leaders must assess their own company’s value at stake, invest proportionally to address key opportunities and risks, and keep in mind that the greatest digital value may reside beyond their customer-facing functions”.

    – McKinsey

    Developing Digital Capabilities

    Digital has the power to reshape your marketing, business and entire customer experience.

    Demand Generation

    Modern day marketing focuses on educating and engaging at a personal level, not pushing and selling. World leading companies work from the outside in using the customers frame of reference and apply technology to enable communications and interactions at scale and on autopilot.

    Customer Management

    With customer expectation at an all time high, organising and operating with a focus on the customer is paramount. Leading companies align their digital efforts and outcomes to providing the customer with the greatest level of value and opportunity. Technology has enabled businesses to go beyond managing and truly providing opportunity.

    Customer Engagement

    Leading organisations build capabilities that focus on customer outcomes – not just interactions. Digitally advanced companies align team efforts around the things that matter to the customer and measure across the entire lifecycle. Technology allows marketers and business leaders to keep a pulse on their efforts.

    Internal Processes

    Process automation is the most foundational piece for developing digital capabilities. Leading digital innovators use technology as their assets and redefine the way they work, resulting in less capital and labour efforts and greater productivity. They take advantage of platforms that reinforce and enable their core competencies

    Intelligent systems will drive 70% of your customer engagements.

    – Forrester

    93% of buying decisions are influenced by social media.

    – Nielsen

    Over 50% of the world population is under 30 years old

    – Euromonitor International

    Technologies that Drive Your Business

    The opportunity is near-on endless for technologies and platforms you can implement in your business. The key is choosing the right ones.


    A customer relationship management (CRM) system is the backbone of any technology ecosystem. This technology enables businesses to gain an accurate view of their customers and prospects while creating personalised strategies to further deepen relationships.

    Marketing Automation

    Marketing automation is a software that allows businesses to automate their marketing actions. It is a mainstay technology for leading companies who are looking to automate and optimise their processes, while providing personalised interactions with their contacts, prospects and customers.


    With the rise of virtual working environments, distributed teams and global customer bases, communication platforms allow businesses to maintain rich interactions regardless of where they are located. Ranging from quick form text to videos, embedding the right communication platforms in a business will enable success at every level.

    Project Management

    Project management platforms are changing the way we do business. By providing an organised way to conduct work, it allows businesses to execute in a way that keeps the moving segments connected. These technologies enable greater productivity, transparency, collaboration and more powerful outcomes.

    Data Visualisations

    Modern-day visualisations are changing the way we can view and interact with data. By building easy to use dashboards for all aspects of your people and business, we can quickly understand what the data means in the real world and put it into context by asking the right questions and developing actions.

    The ideas and work Two Shape bring to our business are cutting edge.
    Rohan Milne
    Founder at Rohan Jewellers
    Two Shape are leading-edge thinkers. If you are looking for something new and better in growth marketing, they bring it.
    Rob Pyne
    CEO at HPH Solutions
    We needed a sophisticated marketing team to help us get to growth mode. The ROI is already there.
    Peter Winnall
    Managing Director at Rekon Group

    Interested to see how digital transformation can help your business?