Too often, growth is viewed as an end-state or an over simplified, linear process; you’re either growing or declining. This is a short-term approach. To develop sustainable and meaningful growth, we must go a level deeper. We must break it down by first understanding what does growth mean to your business and subsequently what the right type of growth is, and second, deeply embedding yourself within your target audience and positively evolving that value over time.
This approach to growth can be achieved by focusing on three areas in parallel;