Mark Amin is the Head of Customer Strategy & Insights at Two Shape. His role is responsible for developing successful customer growth strategies built on deep customer and market insight.
Mark’s marketing career included 2 decades as a marketing and research consultant, working on projects for some of the world’s leading brands – Coca Cola, HSBC Bank Worldwide, ESPN Sports, Disney Channel, NOKIA, McDonald’s Worldwide, Shell, Petronas, DBS Bank, Boston Consulting Group and Nestle.
He uses insights to design marketing solutions for clients. During this time, he had the opportunity to witness the rise of Asia, specifically China, as a major commercial hub. He believes a successful business makes a positive impact in people’s lives, not just offering an alternative to existing choices.